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柔印推廣中的“文化瓶頸”
2010-04-20 13:12:05.0 来源：CPP114 叶窗/文 责编：严影
- 摘要：
- 时下中国许多柔印設備和器材的生产商，努力学习欧美发达国家的設備及器材技術及制造，甚至有的國內的柔印設備和器材推广商老总，原本就是留学生，例如上海澳科利印刷機械有限公司的老总归霆先生。國內用柔印较多的産品，也多为外资企业産品，例如麦当劳的食品包裝袋，這又說明了什麽呢？
【CPP114】訊：柔印在中國的發展頗多坎坷。廠商和協會鼓勁，越來越多的印機制造商加入了柔印研産銷行列，柔印亦有專門的協會。但，柔印發展的瓶頸，除了版材成本高、法規不健全等因素外，文化差異和經濟發展程度卻是更深層次問題。
中国人素来以拥有5000年传统文化而自豪，常拿“一个茶杯的历史就远远超过美国”来体现文化的自豪感。中国拥有源远流长的文化，象形文字五千年来脉脉相承，因此审美观倾向于精细化，以膠印为主打。受到中国文化影响的亚洲多国的文化，如日本人的审美观也倾向于精细，亦是以膠印为主打。
欧美发达国家的代表美国建国时间不长，而其办企业的全球视野却令人十分惊叹，其间，美国人的“天赋使命观”亦是一把双刃剑。整体而言，欧美国家的设计风格倾向于简洁，以柔印主打。此外，欧美国家经济发达，所谓“钱多了珍惜生命”，欧美人吃的东西讲究環保，故而柔印远远比中国发达。
时下中国许多柔印設備和器材的生产商，努力学习欧美发达国家的設備及器材技術及制造，甚至有的國內的柔印設備和器材推广商老总，原本就是留学生，例如上海澳科利印刷機械有限公司的老总归霆先生。國內用柔印较多的産品，也多为外资企业産品，例如麦当劳的食品包裝袋，這又說明了什麽呢？
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"A list of the things you are going to buy," Mary remarked. To regain the highroad we had turned into a northerly fork, and were in as lovely a spot as we had seen all day. Before us and close on our right were the dense woods of magnolia, water-oak, tupelo and a hundred other affluent things that towered and spread or clambered and hung. On the left lay the old field, tawny with bending sedge and teeming with the yellow rays of the sun's last hour. This field we overlooked through a fence-row of persimmon and wild plum. Among these bushes, half fallen into a rain-gully, a catalpa, of belated bloom, was loaded with blossoms and bees, and I was directing Camille's glance to it when the shots came. Another outcry or two followed, and then a weird silence. Ferry led Kendall and me into the woods, the other two remaining. We found rising ground, and had ridden but a few minutes when from its crest we looked upon a startling sight. In front of us was a stretch of specially well farmed land. Our woods swept round it on both sides, crossed a highway, and gradually closed in again so as to terminate the opening about half a mile away. Always the same crops, bottom cause of the war: from us to the road an admirable planting of cotton, and from there to the farther woods as goodly a show of thick corn. The whole acreage swept downward to that terminus, at the same time sinking inward from the two sides. On the highway shone the lighted rear window of a roadside "store," and down the two sides of the whole tract stretched the hundred tent-fires of two brigade camps of the enemy's cavalry. Their new, white canvases were pitched in long, even alleys following the borders of the wood, from which the brush had been cut away far enough for half of them to stand under the trees. The men had quieted down to sleep, but at one tent very near us a group of regimental officers sat in the light of a torch-basket, and by them were planted their colors. A quartet of capital voices were singing, and one who joined the chorus, standing by the flag, absently yet caressingly spread it at such breadth that we easily read on it the name of the command. Let me leave that out. "Quite so. The man was all twisted from his hip, and he had a crooked nose." They were all flying from the plague, which was spreading, and emptying the bazaars and workshops. The Exchange being closed, trade was at a standstill, and the poor creatures who were spared by the pestilence were in danger of dying of hunger. “But she knew them,” objected Dick. “She wouldn’t throw over the wrong ones and she couldn’t get the right ones.” “That’s what we thought.” "Well, if I had sich a name as that I wouldn't expect people to git it right. There's no sense in havin' a Dutch name that makes your tongue crack like a whip. Well, this Mr. McFillemgoody is Si's boss, and he writes a nice letter, and says Si done so well at Chickamaugy that some other boss—a Colonel or Corporal—" "It is not good to be free," he said at last, in a reasonable, weary tone. "In the cold there is a bad thing. In the rain there is a bad thing. To be free is to go to these bad things." "To London!" HoME免费看一级a视频ENTER NUMBET 003www.yecl.com.cn