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2019年蓝鲸標簽展_蓝鲸软包裝展_蓝鲸
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《至2022年標簽印刷的未来》数据显示
2017-09-14 15:06:46.0 来源：网络 责编：???
- 摘要：
- 来自SmithersPira公司《至2022年標簽印刷的未来》獨家披露的数据显示，2017年全球標簽市场的价值为344.6亿美元，未来5年，標簽市场的年增长率可达2.8%，到2022年，標簽市场的价值将达到395亿美元。
按照该报告，幅面较宽的印刷市场的年平均增长率只有约1.2%，与標簽市场形成了鲜明对比，因为传统的终端應用的利润，正在被电子媒体侵蚀掉。標簽，和包裝一样，在这个威胁面前显得更具抵抗力，特别是在一些更新的市场，標簽依然具有巨大的商业潜力，因为这些市场正在向购买更多贴標簽的産品的方向发展。
2017年，標簽总量相当于超过4650亿张A4纸张，现在亚洲占据了全球標簽总量的46%。同时，在研究期间亚洲保持了平均值以上的增长，对標簽市场发展的贡献率为48%。平均年扩张速度高过亚洲的唯一地区是刚刚浮现的非洲市场，不过到2022年，这个市场在全球供應中所占的比例也低于4%。
报告还提到，在成熟市场，也依然有很多新的业务潜力可挖。例如，在美国和欧盟正在医药供應链中推行新的標簽法律。最近的一个例子，是欧洲将在2018年引入假药指令（FalsifiedMedicinesDirective，英文缩写FMD）。该指令要求每一个独立包裝，都必须具备采用法律规定的二维码，用作法律规定的唯一识别符。根据该法律，在包括折叠纸盒这样的药品包裝上使用的標簽材料，也必须整合防篡改的性能，而且是强制性的。
在標簽形式的分析中，SmithersPira的报告认为不干胶標簽依然是主导産品，在2017年的市场份额中占据58%。未来5年，这部分市场的增长依然会高过平均增长速度。同样的增长还包括收缩膜套标和模内標簽，而湿胶標簽的市场份额将下滑。
报告还对數碼標簽印刷的市场现状进行了解析，报告显示，在过去十年中，窄幅轮转標簽印刷機在數碼技術的應用中（包括墨粉和喷墨系统）居领先地位，而且这种趨勢“远未到头”，新的大生产能力的印刷機每年都在推出。现在數碼印刷的市场价值份额已经达到了29.3%，而在2012年只有20.8%，到2022年则可能达到35.6%。在印刷量方面，數碼印刷的市场比例较低，2017年为13%，到2022年可达17.9%，这反映出數碼印刷主要是應用在短版、高附加值的産品上。在印刷方式上，墨粉印刷技術的增长相对较低，约为每年1%，而喷墨印刷技術的年增长，在同时期可达16.5%。在模拟印刷技術方面，可预期的增长来自单张纸和冷固型膠印，虽然后者一般被用作大批量、低价值的印刷品。
报告进一步提出，现在很多印刷服务供應商开始接受混合印刷技術和日渐融入數碼印刷技術，因为他们的生产能力在增长，而客户的平均印刷数量在下降。
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