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疫情之下，海德堡公司調整其戰略
2020-03-30 13:58:08.0 来源：LABELS&LABELING 责编：覃子喻
- 摘要：
- 正如已经宣布的那样，调整的同时还全面精简了生产成本和结构成本。计划采取的措施总共将影响到全世界多达2000个就业机会。 这也可能包括工厂关闭。这一削减是海德堡重新调整的长期计划行动计划的一个重要部分，完全独立于目前由于冠状病毒流行而面临的非常困难的商业形势之外。
【CPP114】訊：海德堡印刷機械公司(簡稱海德堡公司)采取了廣泛的行動計劃，以實現短期降低結構成本、長期改善公司盈利能力的目標。
“海德堡的重组对我们公司来说是一个激进的步骤，也涉及到一些痛苦的变化。虽然我们做出这一决定很难，但有必要使我们的公司回到成功的轨道上。停止无利可图的産品使我们能够专注于我们强大的，有利可图的核心，”海德堡公司首席执行官Rainer Hundsd?rfer说。“这就是我们将通过利用数字化的机会进一步扩大海德堡的领先市场地位的地方。展望未来，我们将继续向世界各地的客户提供技術领先的数字解决方案和服务。”
海德堡正在改善其流动性，从海德堡养老信托(Heidelberg Pension-Trust)管理的信托基金中退还部分流动性储备，金额约为3.75亿欧元。这样，该公司计划通过减少债务来改善其融资结构，特别是包括回购1.5亿欧元的高收益债券，并系统地推进其重组。
“这标志着海德堡公司的一个里程碑。我们一击中的，摆脱了沉重的债务负担，同时能够在今后18个月内系统地进行必要的业务调整，”海德堡公司首席财务官Marcus Wassenberg说。“这将使我们在短期内防止危机，并显著提高盈利能力，以便我们能够推进我们的数字化调整。我们很高兴这项财务行动计划得到了雇员代表、工会以及所有贷款银行的支持。”
海德堡将停止个别産品，这些産品的收入太少，对公司的盈利能力有很大的影响，每年的亏损总额约为5000万欧元。例如，在数字印刷中，由于行业和市场环境的困难，Primefire 106産品的市场增长比预期慢得多。其目的是始终将海德堡的重点放在有利可图的活動上，以便在自己的力量下获得强大的运营业绩和盈利能力。
正如已经宣布的那样，调整的同时还全面精简了生产成本和结构成本。计划采取的措施总共将影响到全世界多达2000个就业机会。 这也可能包括工厂关闭。这一削减是海德堡重新调整的长期计划行动计划的一个重要部分，完全独立于目前由于冠状病毒流行而面临的非常困难的商业形势之外。
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