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印企百家专访 | 广州旭升印刷总经理张启东：以差异化战略赢得市场先机
2022-06-27 22:29:47.0 来源：cpp114 文/覃子喻 责编：覃子喻
- 摘要：
- 廣東番禺，位于廣州中南部，地處粵港澳大灣區地理中心位置，也是嶺南文化的重要發源地和“海上絲綢之路”起點之一，自古以來便傳承著“求實、創新、包容、和諧”等獨特的城市文化，也影響了生于斯長于斯的一代代“老廣州人”的精神。
“我们很大一部分的订单都来自于海外市场，就算在疫情期间我们的业务结构也是这样的比例，所以对品质的要求也更高。而客户阶段性的需求不断变化，品质要求不断提升，包裝也就越细化。要做好包裝细节，就必须增加自动化、减少人工干预，而智能化的流水作业更有利于保持産品的统一性，长此以往就能以品质取胜，形成自己的独特优势。”张启东介绍道。
对于自动化、智能化趨勢的重视，让旭升印刷不仅收获了更多的外贸订单，同时也让它在包裝领域更加专业、更加全面。除了过硬的産品品质和管家式服务，旭升印刷还有一张王牌，那就是创新求变的企业精神。
品质为王
差异化战略为企业赢得市场先机
随着近几年疫情的反复及國際形势的复杂多变，市场需求在不断缩小，要求却越来越高，行业要走出硬件同质化、附加值低的泥沼，就必须另辟蹊径，走差异化道路。在张启东看来，价格竞争不能成为企业生存的手段，差异化战略才能为企业赢得先机。
不断升级的服务和贸易，不断拓宽的産品和工艺，是旭升从最初到现在一直在坚持做的事情。
2021年，当旭升印刷再度进行産品升级换代时，张启东将目光聚焦到了浙江正润机械有限公司（以下简称浙江正润）。浙江正润成立于1997年，是國內最早开启包裝設備事业的品牌机械制造商，专业从事天地盖制盒設備和封面机設備的研发、设计、生产、销售，是一家具备国家高新技術认证的企业，也是浙江省企业研发中心、省级隐形冠军培育企业。
“在我们更换設備时，当时有考虑过好几家國內的品牌，至于为什么会选择正润的設備，主要是考虑到这个品牌在行业里的良好口碑，在品质、自动化程度等方面的表现吸引到了我们。经过测试之后，我觉得他们的設備稳定性较强，售前、售后服务也都不错。所以，在我们签购第一台正润設備之后，又陆续增加好几台相关的設備。”张启东介绍道。
据了解，旭升印刷签购的浙江正润的第一台設備正是拥有“大魔王”之称的RB185A全自动纸盒成型机。这款設備于2014年首度推出后，多年来一直不断完善升级，加载了四大智能系统后，采用数字化可调节方式，能满足多样化的纸盒成型需求，且具有大尺寸、深折入的特色，是属于"大魔王"级别的全自动天地盖制盒机，可很好地适用于电子設備包裝盒、化妆品盒、烟酒盒、茶叶盒等高档纸盒包裝。
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"A list of the things you are going to buy," Mary remarked. To regain the highroad we had turned into a northerly fork, and were in as lovely a spot as we had seen all day. Before us and close on our right were the dense woods of magnolia, water-oak, tupelo and a hundred other affluent things that towered and spread or clambered and hung. On the left lay the old field, tawny with bending sedge and teeming with the yellow rays of the sun's last hour. This field we overlooked through a fence-row of persimmon and wild plum. Among these bushes, half fallen into a rain-gully, a catalpa, of belated bloom, was loaded with blossoms and bees, and I was directing Camille's glance to it when the shots came. Another outcry or two followed, and then a weird silence. Ferry led Kendall and me into the woods, the other two remaining. We found rising ground, and had ridden but a few minutes when from its crest we looked upon a startling sight. In front of us was a stretch of specially well farmed land. Our woods swept round it on both sides, crossed a highway, and gradually closed in again so as to terminate the opening about half a mile away. Always the same crops, bottom cause of the war: from us to the road an admirable planting of cotton, and from there to the farther woods as goodly a show of thick corn. The whole acreage swept downward to that terminus, at the same time sinking inward from the two sides. On the highway shone the lighted rear window of a roadside "store," and down the two sides of the whole tract stretched the hundred tent-fires of two brigade camps of the enemy's cavalry. Their new, white canvases were pitched in long, even alleys following the borders of the wood, from which the brush had been cut away far enough for half of them to stand under the trees. The men had quieted down to sleep, but at one tent very near us a group of regimental officers sat in the light of a torch-basket, and by them were planted their colors. A quartet of capital voices were singing, and one who joined the chorus, standing by the flag, absently yet caressingly spread it at such breadth that we easily read on it the name of the command. Let me leave that out. "Quite so. The man was all twisted from his hip, and he had a crooked nose." They were all flying from the plague, which was spreading, and emptying the bazaars and workshops. The Exchange being closed, trade was at a standstill, and the poor creatures who were spared by the pestilence were in danger of dying of hunger. “But she knew them,” objected Dick. “She wouldn’t throw over the wrong ones and she couldn’t get the right ones.” “That’s what we thought.” "Well, if I had sich a name as that I wouldn't expect people to git it right. There's no sense in havin' a Dutch name that makes your tongue crack like a whip. Well, this Mr. McFillemgoody is Si's boss, and he writes a nice letter, and says Si done so well at Chickamaugy that some other boss—a Colonel or Corporal—" "It is not good to be free," he said at last, in a reasonable, weary tone. "In the cold there is a bad thing. In the rain there is a bad thing. To be free is to go to these bad things." "To London!" HoME免费看一级a视频ENTER NUMBET 003huayukq.com.cn