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從“印刷代工“到“繪本原創”！看龍港这家印企如何跨界“破圈”
2025-08-11 13:14:51.0 来源：龙港市印刷包裝行业协会 责编：张晓丹
【CPP114】訊：近日，第六屆年度兒童文學新書榜發布會在杭州舉行，龍港市印刷包裝行业协会常务副会长单位浙江华旭实业有限公司（以下简称“华旭实业”）旗下童书品牌千遇文化出品的原创绘本《海獭塔塔的贝壳餐》入选提名作品名单。这部以海洋生态教育为主题的绘本，凭借独特的科普视角和精美的工艺设计，成为华旭实业国产原创绘本“破圈”的代表作之一。
值得一提的是，华旭实业是龙港的一家文化企业，曾是以出口印刷品为主的传统制造企业。从代工生产到原创IP孵化，从单一印刷到研发、出版、发行全产业链布局，华旭的转型之路，不仅是温州传统制造业向文化产业跃升的缩影，更展现了民营企业以“内容+技術”双轮驱动打造文化IP的创新实践。
突圍：貿易戰倒逼轉型，從“代工”到“原創”
华旭实业的转型，始于一场危机。
“2020年中美贸易战加剧，出口订单锐减，传统印刷代工的利润空间被不断压缩。”华旭实业董事长杨介梁回忆。这家成立于1997年的企业，早年以文具禮品印刷出口爲主，年産值超億元，但長期依賴海外客戶代工訂單。面對行業變局，華旭實業決定向産業鏈上遊延伸——做內容，做品牌。
转型的契机来自与浙江师范大学的战略合作。2023年，华旭实业联合浙师大成立“儿童文学早期研发中心”，引入儿童文学、教育心理学领域的学术资源，组建专业创作团队，开始孵化原创绘本IP。
《海獭塔塔的贝壳餐》正是这一阶段的成果。绘本以拟人化手法讲述小海獭的生存智慧，融入生态保护与团队协作理念。为提升阅读体验，华旭实业还利用自身印刷技術优势，采用烫金、拓印等多种工艺还原海底世界的质感，甚至通过纸张触感模拟礁石的粗糙度。截至目前，该公司已创作完成绘本300多部，出版了100多部绘本作品。
【我要印】印刷廠與需方印務對接，海量印刷訂單供您任意選擇。
【cpp114】印刷機械、零配件供求信息對接，讓客戶方便找到您。- 【我的耗材】采購低于市場價5%-20%的印刷耗材，爲您節省成本。
- 【印東印西】全國領先的印刷品網上采購商城,讓印刷不花錢。
"A list of the things you are going to buy," Mary remarked. To regain the highroad we had turned into a northerly fork, and were in as lovely a spot as we had seen all day. Before us and close on our right were the dense woods of magnolia, water-oak, tupelo and a hundred other affluent things that towered and spread or clambered and hung. On the left lay the old field, tawny with bending sedge and teeming with the yellow rays of the sun's last hour. This field we overlooked through a fence-row of persimmon and wild plum. Among these bushes, half fallen into a rain-gully, a catalpa, of belated bloom, was loaded with blossoms and bees, and I was directing Camille's glance to it when the shots came. Another outcry or two followed, and then a weird silence. Ferry led Kendall and me into the woods, the other two remaining. We found rising ground, and had ridden but a few minutes when from its crest we looked upon a startling sight. In front of us was a stretch of specially well farmed land. Our woods swept round it on both sides, crossed a highway, and gradually closed in again so as to terminate the opening about half a mile away. Always the same crops, bottom cause of the war: from us to the road an admirable planting of cotton, and from there to the farther woods as goodly a show of thick corn. The whole acreage swept downward to that terminus, at the same time sinking inward from the two sides. On the highway shone the lighted rear window of a roadside "store," and down the two sides of the whole tract stretched the hundred tent-fires of two brigade camps of the enemy's cavalry. Their new, white canvases were pitched in long, even alleys following the borders of the wood, from which the brush had been cut away far enough for half of them to stand under the trees. The men had quieted down to sleep, but at one tent very near us a group of regimental officers sat in the light of a torch-basket, and by them were planted their colors. A quartet of capital voices were singing, and one who joined the chorus, standing by the flag, absently yet caressingly spread it at such breadth that we easily read on it the name of the command. Let me leave that out. "Quite so. The man was all twisted from his hip, and he had a crooked nose." They were all flying from the plague, which was spreading, and emptying the bazaars and workshops. The Exchange being closed, trade was at a standstill, and the poor creatures who were spared by the pestilence were in danger of dying of hunger. “But she knew them,” objected Dick. “She wouldn’t throw over the wrong ones and she couldn’t get the right ones.” “That’s what we thought.” "Well, if I had sich a name as that I wouldn't expect people to git it right. There's no sense in havin' a Dutch name that makes your tongue crack like a whip. Well, this Mr. McFillemgoody is Si's boss, and he writes a nice letter, and says Si done so well at Chickamaugy that some other boss—a Colonel or Corporal—" "It is not good to be free," he said at last, in a reasonable, weary tone. "In the cold there is a bad thing. In the rain there is a bad thing. To be free is to go to these bad things." "To London!" HoME免费看一级a视频ENTER NUMBET 003www.cidz.com.cn