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深度报告 | 薄膜材料的创新与进展
2023-05-18 10:35:21.0 来源：cpp114 责编：覃子喻
- 摘要：
- 随着標簽和包裝印刷商面临纸张挑战，薄膜已成为推动该行业发展的关键技術。
【CPP114】訊：薄膜提供了广泛的加工条件所需的多功能性和耐用性，这解释了为什么这种材料在全球范围内出现强劲增长。关于纸张的供應链限制只会增加薄膜的市场受欢迎程度，因为现在越来越多的加工商正在探索薄膜基材作为纸张的合适替代品。甚至在纸张采购挑战出现之前，薄膜就已经兴起。薄膜在各种条件下都很耐用，从户外暴露到工业环境中存在的刺激性化学品。
芬欧蓝泰美国公司産品经理詹姆斯·艾伦·豪厄尔说，薄膜可以提供贴合性、防水性、耐化学性、清晰的无標簽外观和更高的运行速度。“薄膜还可以在印刷過程中實現出色的網點再現，從而能夠印刷出具有精細細節的高分辨率圖像。”
AWA亚历山大·沃森协会对全球標簽市场进行了细分，数字表明薄膜材料可与纸质材料相媲美。AWA研究显示，2021年標簽材料产量为710.05亿平方米。薄膜的生产面积为339.72亿平方米，占全球標簽生产总量的48%。
据AWA称，薄膜的使用在北美特别受欢迎。在这里，薄膜和纸张的使用比例为50/50，而欧洲则则更依赖纸张，占55%。另一方面，南美洲67%的標簽材料主要依赖纸张。与此同时，亚洲標簽市场对薄膜的使用率超过了纸张，为51%，而纸张的使用率为49%。
薄膜是套标和模内標簽技術的驱动力。套标是100%的薄膜材料，而模内標簽的98%采用的是薄膜。压敏標簽和涂胶標簽倾向于使用纸张，分别有74%和62%的加工商更倾向于使用纸张而不是薄膜。薄膜在全球范围内以3.6%的速度稳步增长。纸张略高，为4%。
薄膜市场增长的原因也有很多。薄膜中使用的技術不断发展，这意味着更好、更有影响力的産品。“染料、颜料和UV喷墨技術的持续扩展导致了更通用的薄膜TC，”Acucote品牌佛捷歌尼不干胶北美市场经理梅丽莎·哈顿表示，“这允许加工商在多个平台上运行相同的SKU。随着改造装置的增加，这对行业来说是一个重要的改进。”
随着货架上的品牌比以往任何时候都多，薄膜也有助于审美。“为了在销售点尽可能脱颖而出，除了充满活力、色彩缤纷的標簽解决方案之外，品牌所有者正在寻找具有特殊效果的標簽，例如上光、纹理、清晰的无標簽外观和特种油墨， ”Mactac北美高级營銷经理金亨斯利说，“一些應用需要无標簽外观。这在瓶装水、酱汁和调味品應用中越来越受欢迎，需要透明的粘合剂和標簽，让消费者能够透过玻璃瓶或塑料容器看到实际産品。”
但是加工商什么时候应该选择薄膜而不是纸呢？有几个注意事项需要牢记。“在为産品选择標簽基材时，需要考虑很多变量，”Wausau Coated Products卷材销售业务经理亚当·弗雷解释道，“评估薄膜標簽是否是最佳选择的第一步是了解你的包裝，为什么你的客户想购买它以及他们如何使用它，包括在生命周期结束时的任何回收或可持续需求。这就是薄膜的美妙之处，因为它们可以在包裝生命周期的所有阶段为您带来好处，尤其是需要比纸质基材更耐用的産品包裝。”
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