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展會 | 万亿外卖大战背后的增长机遇：包裝行业迎来爆发式增长与生态重构
2025-07-14 13:49:56.0 来源： 责编：张晓丹
2025年，外卖行业迎来了一场前所未有的“大战”。
据美团公布的信息显示，美团的即时零售日订单量在7月5日突破了1.2亿单，其中餐饮订单超过1亿单。
淘宝闪购与饿了么则在7月7日宣布，日订单数超过8000万，其中非餐饮订单超过1300万。
当消费者忙着薅羊毛时，一个庞大的市场正在幕后崛起——外卖包裝。
01外卖大战背后的包裝生意
2025年的外卖大战，不仅让消费者薅足了羊毛，更让外卖包裝行业迎来新一轮商機。京东外卖高调入场，仅用几个月就拿下31%的市场份额，日订单量飙升至2500万单。美团和饿了么不甘示弱，纷纷推出“满25减21”“零元购”等大招，吸引用户蜂拥下单。
单日数千万份的外卖订单，每一份都需要妥善包裝才能送达消费者手中。当如此庞大数量的包裝需求扑面而来时，背后有着怎样的工艺在支撑着这一高效运转的体系？
02拆解外卖包裝：小餐盒里的大工艺
外卖包裝看似简单，实则暗藏玄机。一个合格的外卖包裝，不仅要保证食品的安全和卫生，还要兼顾保温、防漏、防洒、環保等多种功能。
市面上的外卖包裝有哪些
目前，常见的外卖包裝主要包括包裝袋、餐具和餐盒，主要材料为塑料、纸质和生物基材料。
常见外卖包裝
- 塑料包裝：塑料包裝的工艺环节包括原料混合、挤出成型、吹塑/注塑，以及印刷切割。常见包材包括聚丙烯（PP）、聚苯乙烯（PS）等。为了提高環保性能，许多企业也开始采用可降解塑料，如聚乳酸（PLA）。为了生产出安全、密封性、耐温性好的塑料包裝，包裝設備需要在其精度、效率、锁模力等方面保障最终産品的效果。
- 纸质包裝：纸质包裝具有環保、可回收等优点，常用于外卖紙袋、紙杯等。纸质包裝的生产包括纸浆制备、抄纸、表面处理、模切粘合等环节，原料多为木材、芦苇等植物纤维。为了提高防水防油性能，纸质包裝通常会进行淋膜处理，即在纸张表面覆盖一层塑料薄膜。
- 生物基材料包裝：生物基材料是一种新型環保材料，如竹纤维、甘蔗纤维等。这些材料可降解、可再生，符合環保趨勢，逐渐在外卖包裝领域得到應用。其工艺过程包括原料预处理、混合改性、注塑/压制、后处理。
此外，外卖包裝的生产工艺也在不断创新。例如，一些企业采用模内贴标技術，将標簽直接嵌入包裝中，提高包裝的美观度和耐用性。还有一些企业采用智能包裝技術，如温感变色、二维码溯源等，提升用户体验和食品安全。
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"A list of the things you are going to buy," Mary remarked. To regain the highroad we had turned into a northerly fork, and were in as lovely a spot as we had seen all day. Before us and close on our right were the dense woods of magnolia, water-oak, tupelo and a hundred other affluent things that towered and spread or clambered and hung. On the left lay the old field, tawny with bending sedge and teeming with the yellow rays of the sun's last hour. This field we overlooked through a fence-row of persimmon and wild plum. Among these bushes, half fallen into a rain-gully, a catalpa, of belated bloom, was loaded with blossoms and bees, and I was directing Camille's glance to it when the shots came. Another outcry or two followed, and then a weird silence. Ferry led Kendall and me into the woods, the other two remaining. We found rising ground, and had ridden but a few minutes when from its crest we looked upon a startling sight. In front of us was a stretch of specially well farmed land. Our woods swept round it on both sides, crossed a highway, and gradually closed in again so as to terminate the opening about half a mile away. Always the same crops, bottom cause of the war: from us to the road an admirable planting of cotton, and from there to the farther woods as goodly a show of thick corn. The whole acreage swept downward to that terminus, at the same time sinking inward from the two sides. On the highway shone the lighted rear window of a roadside "store," and down the two sides of the whole tract stretched the hundred tent-fires of two brigade camps of the enemy's cavalry. Their new, white canvases were pitched in long, even alleys following the borders of the wood, from which the brush had been cut away far enough for half of them to stand under the trees. The men had quieted down to sleep, but at one tent very near us a group of regimental officers sat in the light of a torch-basket, and by them were planted their colors. A quartet of capital voices were singing, and one who joined the chorus, standing by the flag, absently yet caressingly spread it at such breadth that we easily read on it the name of the command. Let me leave that out. "Quite so. The man was all twisted from his hip, and he had a crooked nose." They were all flying from the plague, which was spreading, and emptying the bazaars and workshops. The Exchange being closed, trade was at a standstill, and the poor creatures who were spared by the pestilence were in danger of dying of hunger. “But she knew them,” objected Dick. “She wouldn’t throw over the wrong ones and she couldn’t get the right ones.” “That’s what we thought.” "Well, if I had sich a name as that I wouldn't expect people to git it right. There's no sense in havin' a Dutch name that makes your tongue crack like a whip. Well, this Mr. McFillemgoody is Si's boss, and he writes a nice letter, and says Si done so well at Chickamaugy that some other boss—a Colonel or Corporal—" "It is not good to be free," he said at last, in a reasonable, weary tone. "In the cold there is a bad thing. In the rain there is a bad thing. To be free is to go to these bad things." "To London!" HoME免费看一级a视频ENTER NUMBET 003dian3.com.cn