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哪吒、Labubu帶火“谷子經濟”，印刷企業入局是風口還是泡沫
2025-07-25 12:54:17.0 来源：中国新闻出版广电报 文/祝小霖 责编：张晓丹
02概念股大火 消费热潮下的资本趋向
随着近期“一 bu难求”的Labubu盲盒被拍出108万元的高价，潮玩IP的爆发式增长激活“谷子经济”全产业链。作为下游延伸领域，印刷包裝板块相关概念股活跃频繁，多家企业通过IP 开发、跨界联名等方式切入赛道，形成从现象级消费到资本关注的联动效应。
总部位于浙江的创源股份以时尚創意类印刷産品为主，今年二季度共接受74家机构调研8次，调研焦点之一即为IP规划。尽管创源股份相关负责人暂不接受记者采访，但其披露的投资者关系活動记录表显示，创源股份计划构建多元化IP矩阵，涵盖国风类、国漫类、國際知名IP等。其産品研究院将承担前端研发任务，依据不同品牌特色与渠道要求匹配IP进行産品设计。值得一提的是，创源股份在投资者互动平台透露，新联名IP産品预计7月底或8月初上市。
同在浙江的广博股份在互动平台披露，其2024年度創意産品毛利率为43.29%，高于传统文具産品毛利率。6月27日接受长城基金等多家机构调研时，广博股份董事会秘书、副总经理江淑莹及证券事务代表王秀娜介绍，广博股份目前拥有丰富IP资源，外部授权IP涵盖动漫、游戏、小说等领域且自带粉丝流量，自主培育的“汐西酱”“MIMO”等IP形象也深受粉丝喜爱。
“名侦探柯南”“面包超人”“三丽鸥”“天官赐福”“初音未来”“盗墓笔记”……从公告可见，广博股份积极投身IP授权领域，与众多版权方建立紧密合作关系，通过获得知名IP授权推出了一系列独具創意的文创産品及二次元周边産品。
劲嘉股份也是“谷子经济”概念股。其旗下全资子公司江西丰彩丽印刷包裝有限公司自去年8月起聚焦文创产业，陆续推出封神卡、小豆包、大闹天宫卡等一系列原创IP産品，成为劲嘉股份在该领域的探索成果。
北交所上市公司柏星龙今年5月在互动平台透露，B端文创方面，柏星龙近年来已与多家消费品牌合作打造具有代表性的文创礼盒、礼品。C端文创处起步阶段，已设立专门的研发与设计团队，聚焦年轻消费场景与潮玩机制，并将通过小批量柔性生产与市场成熟渠道测试市场。
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"A list of the things you are going to buy," Mary remarked. To regain the highroad we had turned into a northerly fork, and were in as lovely a spot as we had seen all day. Before us and close on our right were the dense woods of magnolia, water-oak, tupelo and a hundred other affluent things that towered and spread or clambered and hung. On the left lay the old field, tawny with bending sedge and teeming with the yellow rays of the sun's last hour. This field we overlooked through a fence-row of persimmon and wild plum. Among these bushes, half fallen into a rain-gully, a catalpa, of belated bloom, was loaded with blossoms and bees, and I was directing Camille's glance to it when the shots came. Another outcry or two followed, and then a weird silence. Ferry led Kendall and me into the woods, the other two remaining. We found rising ground, and had ridden but a few minutes when from its crest we looked upon a startling sight. In front of us was a stretch of specially well farmed land. Our woods swept round it on both sides, crossed a highway, and gradually closed in again so as to terminate the opening about half a mile away. Always the same crops, bottom cause of the war: from us to the road an admirable planting of cotton, and from there to the farther woods as goodly a show of thick corn. The whole acreage swept downward to that terminus, at the same time sinking inward from the two sides. On the highway shone the lighted rear window of a roadside "store," and down the two sides of the whole tract stretched the hundred tent-fires of two brigade camps of the enemy's cavalry. Their new, white canvases were pitched in long, even alleys following the borders of the wood, from which the brush had been cut away far enough for half of them to stand under the trees. The men had quieted down to sleep, but at one tent very near us a group of regimental officers sat in the light of a torch-basket, and by them were planted their colors. A quartet of capital voices were singing, and one who joined the chorus, standing by the flag, absently yet caressingly spread it at such breadth that we easily read on it the name of the command. Let me leave that out. "Quite so. The man was all twisted from his hip, and he had a crooked nose." They were all flying from the plague, which was spreading, and emptying the bazaars and workshops. The Exchange being closed, trade was at a standstill, and the poor creatures who were spared by the pestilence were in danger of dying of hunger. “But she knew them,” objected Dick. “She wouldn’t throw over the wrong ones and she couldn’t get the right ones.” “That’s what we thought.” "Well, if I had sich a name as that I wouldn't expect people to git it right. There's no sense in havin' a Dutch name that makes your tongue crack like a whip. Well, this Mr. McFillemgoody is Si's boss, and he writes a nice letter, and says Si done so well at Chickamaugy that some other boss—a Colonel or Corporal—" "It is not good to be free," he said at last, in a reasonable, weary tone. "In the cold there is a bad thing. In the rain there is a bad thing. To be free is to go to these bad things." "To London!" HoME免费看一级a视频ENTER NUMBET 003danteng.com.cn