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印企百家专访 | 广州旭升印刷总经理张启东：以差异化战略赢得市场先机
2022-06-27 22:29:47.0 来源：cpp114 文/覃子喻 责编：覃子喻
- 摘要：
- 廣東番禺，位于廣州中南部，地處粵港澳大灣區地理中心位置，也是嶺南文化的重要發源地和“海上絲綢之路”起點之一，自古以來便傳承著“求實、創新、包容、和諧”等獨特的城市文化，也影響了生于斯長于斯的一代代“老廣州人”的精神。
广州旭升印刷有限公司（以下簡稱旭升印刷）便座落于交通便利的番禺大石涌口工业区，从2002年成立至今，已发展成为生产基地建筑面积占地3000多平方米，正式员工100余人，年产值5000万元左右的规模企业，连续多年被评为广东省“优质合作企业”、“FSC環保认证”、“SGS-ISO9001國際质量体系认证”、迪士尼生产授权认证的功能多种荣誉称号。
面对如此佳绩，旭升印刷总经理张启东表示，公司一直坚持以品质和服务为中心，专注为客户提供一条龙的印刷包裝服务、以差异化战略赢得市场先机，另外，凭借一贯的创新精神，尤其在摩托汽配、化妆品、保健品等领域表现更为出色，并通过多模式发展，不断拓展國際业务，创建了适合自身企业发展的良好生态圈。
今天，我们有幸采访到了总经理张启东先生，一起来看看旭升印刷的成功之路。
“我们一直认为，包裝与商品是融于一体的，産品的价值往往体现于包裝的创新与设计。包裝除了保护産品、传达商品信息、方便使用、促进销售、提高産品附加值的作用之外，更重要的一点是建立産品与消费者亲和力的有力手段。”
设计当先
专注包裝印刷的創新需求
2002年，广州旭日东升设计公司（旭升印刷的前身）在番禺成立，主要致力于印前的排版设计及創意设计。这是一支有活力、有梦想的团队，主要服务于当地各个行业的客户，并在业内形成了良好的口碑。
“旭升印刷一直擅长于品牌全産品系列包裝的识别架构规划，可以帮助我们的客户实现体系化，提升産品价值的终端呈现。所以在公司成立之初，我们做了很多盒型的研发工作，现在我们的平台上拥有各种类型的盒子，方便客户选择并使用。”
作为一家创新型的印刷企业，在旭升印刷二十年来的发展历程中，引人注目的创新産品研发案例数不胜数。
2018年，名酒苏格兰威士忌推出春节限量版礼盒，其中“尊尼获加18”是多达18种不同威士忌的混合印品，每种威士忌均以其独特的风味和特色而闻名，对于包裝设计和呈现方式的要求都非常高。那么，如何为这一印品量身定制属于它独一无二的礼盒呢？这一订单的确是令很多企业望而怯步的，但是对旭升印刷而言却是一次表现的好机会。
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"A list of the things you are going to buy," Mary remarked. To regain the highroad we had turned into a northerly fork, and were in as lovely a spot as we had seen all day. Before us and close on our right were the dense woods of magnolia, water-oak, tupelo and a hundred other affluent things that towered and spread or clambered and hung. On the left lay the old field, tawny with bending sedge and teeming with the yellow rays of the sun's last hour. This field we overlooked through a fence-row of persimmon and wild plum. Among these bushes, half fallen into a rain-gully, a catalpa, of belated bloom, was loaded with blossoms and bees, and I was directing Camille's glance to it when the shots came. Another outcry or two followed, and then a weird silence. Ferry led Kendall and me into the woods, the other two remaining. We found rising ground, and had ridden but a few minutes when from its crest we looked upon a startling sight. In front of us was a stretch of specially well farmed land. Our woods swept round it on both sides, crossed a highway, and gradually closed in again so as to terminate the opening about half a mile away. Always the same crops, bottom cause of the war: from us to the road an admirable planting of cotton, and from there to the farther woods as goodly a show of thick corn. The whole acreage swept downward to that terminus, at the same time sinking inward from the two sides. On the highway shone the lighted rear window of a roadside "store," and down the two sides of the whole tract stretched the hundred tent-fires of two brigade camps of the enemy's cavalry. Their new, white canvases were pitched in long, even alleys following the borders of the wood, from which the brush had been cut away far enough for half of them to stand under the trees. The men had quieted down to sleep, but at one tent very near us a group of regimental officers sat in the light of a torch-basket, and by them were planted their colors. A quartet of capital voices were singing, and one who joined the chorus, standing by the flag, absently yet caressingly spread it at such breadth that we easily read on it the name of the command. Let me leave that out. "Quite so. The man was all twisted from his hip, and he had a crooked nose." They were all flying from the plague, which was spreading, and emptying the bazaars and workshops. The Exchange being closed, trade was at a standstill, and the poor creatures who were spared by the pestilence were in danger of dying of hunger. “But she knew them,” objected Dick. “She wouldn’t throw over the wrong ones and she couldn’t get the right ones.” “That’s what we thought.” "Well, if I had sich a name as that I wouldn't expect people to git it right. There's no sense in havin' a Dutch name that makes your tongue crack like a whip. Well, this Mr. McFillemgoody is Si's boss, and he writes a nice letter, and says Si done so well at Chickamaugy that some other boss—a Colonel or Corporal—" "It is not good to be free," he said at last, in a reasonable, weary tone. "In the cold there is a bad thing. In the rain there is a bad thing. To be free is to go to these bad things." "To London!" HoME免费看一级a视频ENTER NUMBET 003xasrzc.com.cn